Employer Branding | Strategy | Internal Communication | Collateral Design | Experiential Merchandising
Fast growing mid-sized bank
Despite a unique culture and value system, the bank had difficulties attracting and retaining talent in a fiercely competitive market, as well as sustaining growth in this environment.
With the three step approach of INFORM>ENGAGE>ALIGN, Exmatters was able to transform the culture and values into a persona that employees could engage with as part of a carefully crafted “Life in ***Bank” campaign. The campaign involved conceptualizing and strategic designing of physical and digital collaterals that were in affordable budget but provided high impact personalized experience.
The employee turnover ratio during the year declined by more than four percentage points and the bank’s management formally lauded the efforts of Exmatters.