Brand Repositioning through Storytelling
Content Strategy | Brand Positioning | Communication | Brand Engagement
Client
A Leading Healthcare Service Provider
Challenge:
The company was spending 5% of their revenue on advertising and marketing but was not able to
generate a brand recall among it’s stakeholders.
Solution
Right from the audit of their existing marketing collaterals, and inputs from business heads, we have developed a content strategy and defined a roadmap for the entire year. Working closely with their internal marketing and communication team we conceptualized and designed the communication collaterals in line with the core theme and story.
Impact
There was a significant increase in the brand affinity and recall among the target audience which helped
them also increase the business through referrals from existing clients.