Enhanced Brand Perception

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A leading global manufacturer of Welding Equipment and Consumables

Based on his discussions in the first six months with the Senior Management, we figured out that their target audience lacked awareness and clarity of their business value proposition which was impacting the brand recall and revenue.

We helped the company to identify the inconsistency in the brand communication and also helped in developing  a strong brand strategy and identity which was implemented across various platforms. The consistency led to clarity on the messaging and value proposition for the stakeholders.

After implementing the brand and communication strategy across all platforms, there was a sharp rise in the brand recall which led to better conversion rate.